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SoulBites X Greyhound: 24/7 L.O.V.E.

Image with an upcycled shirt of 24/7 L.O.V.E. collection.Reduce. Reuse. Recycle. Repeat.


Let’s turn mindless fashion into 24/7 mindful fashion.

SoulBites and Greyhound want to address the fashion industry's waste of resources and overproduction with 24/7 L.O.V.E.: an original, slow fashion women’s collection of seven timeless, elegant basics made of vintage men’s business shirts. A collection to wear 24/7: day and night, on all occasions, formal or informal. All items are unique and reuse the finest fabrics and materials from vintage men's business shirts. 

The 24/7 L.O.V.E. collection is designed and handmade in Portugal. It addresses the fashion industry's overconsumption by recycling, upcycling and at the same time extending the life cycle of fashion clothes.

Odette van Zijdveld, founder SoulBites: “Fashion should have a longer life and fit more purposes, in order to reduce fashion waste. Many people wear fashion items only 7 times before it is tossed away. Right now, there are enough clothes on the planet to dress the next six generations of humans, according to the British Fashion Council”.

Sara Afonso, founder Greyhound: “Consumers are the most powerful drivers in change for a more sustainable fashion industry. This 24/7 L.O.V.E. collection is our way to help drive that change: To turn fast fashion into slow fashion, and mindless fashion into mindful. Slow fashion is the fastest and most effective way to embrace a sustainable future.”

Edition#1 of this collection is now available 24/7 in our L.O.V.E. shop, and new editions will follow soon. If you are interested in this or future editions of the 24/7 L.O.V.E. collection, please say  

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