SoulBites X NoWa: L.O.V.E. You
SoulBites X NoWa co-created the L.O.V.E. You Circular Jewelry collection.
Our goal:
- Reduce e-waste from mobile phones
- Reuse precious materials like silver and gold from e-waste mobiles
- Bring more self-love in this world
Our solution:
- a beautiful collection of a necklace and a bracelet in silver and gold, extracted from e-waste mobile phones from Africa.
- centered around the SoulBites icon, representing four self-love reminders.
- delivered in a NoWa box, along with 9 SoulBites cards with uplifting self-love messages and art.
- Kikid Foundation is supported with 100% of the profits. This charity teaches self-love to youngsters at high schools with creative programs.
- NoWa does all order fulfilment, our shop backend connects with NoWa's order system.
Our results:
- We marketed NoWa and the collection on all our platforms.
- We sell the NoWa X SoulBites collection on both the NOWA and SoulBites platforms – and at NoWa retail partners.
- We got media coverage by Sublime FM and the New York Times. Read it here
- First donation to Kikid Foundation is taking place in 2023.