SoulBites X NoWa co-created the L.O.V.E. You jewelry collection. 

Our goal:

• Reduce e-waste from mobile phones
• Reuse precious materials like silver and gold from e-waste mobiles
• Bring more self-love in this world

Our solution:

• We co-created a beautiful collection of a necklace and a bracelet in silver and gold.
• We made the jewelry of gold and silver extracted from e-waste mobile phones from Africa.
• The Jewelry is centered around the SoulBites heart clover, and four self-love reminders.
• Jewelry is delivered in a NoWa box, along with 9 SoulBites cards with uplifting self-love messages and art.
• We support Kikid Foundation with 100% of the profits. This charity teaches self-love to youngsters at high schools with creative programs.
• NoWa does all order fulfilment, our shop backend connects with NoWas order system. 

Our results:

• We marketed NoWa and the collection on all our platforms.
• We sell the NoWa X SoulBites collection on both the NOWA and SoulBites platforms – and at NOWAS retail partners.
• We got media coverage by Sublime FM and the New York Times. Read it here
• First donation to Kikid is taking place in 2023.