SoulBites X NoWa: L.O.V.E. You

SoulBites X NoWa co-created the L.O.V.E. You jewelry collection.
Our goal:
- Reduce e-waste from mobile phones
- Reuse precious materials like silver and gold from e-waste mobiles
- Bring more self-love in this world
Our solution:
- We co-created a beautiful collection of a necklace and a bracelet in silver and gold.
- We made the jewelry of gold and silver extracted from e-waste mobile phones from Africa.
- The Jewelry is centered around the SoulBites heart clover, and four self-love reminders.
- Jewelry is delivered in a NoWa box, along with 9 SoulBites cards with uplifting self-love messages and art.
- We support Kikid Foundation with 100% of the profits. This charity teaches self-love to youngsters at high schools with creative programs.
- NoWa does all order fulfilment, our shop backend connects with NoWas order system.
Our results:
- We marketed NoWa and the collection on all our platforms.
- We sell the NoWa X SoulBites collection on both the NOWA and SoulBites platforms – and at NOWAS retail partners.
- We got media coverage by Sublime FM and the New York Times. Read it here
- First donation to Kikid is taking place in 2023.